Target Brand Alfalfa Seed is one of the major product lines offered by Producer’s
Choice, a national alfalfa, forage and specialty seed marketing and distribution
company. Producer’s Choice was launched in 2001 as a wholly owned
subsidiary of Cal/West Seeds to bring new and innovative seed products,
technologies and management ideas to U.S. forage producers. Producer’s
Choice has grown rapidly from a California start-up to a national seed leader with
the Producer’s Choice, PGI Alfalfa and Target Brands.

Target Seed was launched in the mid 1990’s as an independent alfalfa seed
marketing company and experienced rapid market share growth and geographic
expansion. Along the way, Target Seed developed and launched the industry
leading Tiffany Teff Grass variety and contributed to the expansion of a new
summer annual forage species.

Target Seed merged into Producer’s Choice in 2008 to support continued growth,
gain access to a wider product portfolio and ensure access to leading edge
genetics and traits being developed by Cal/West Seeds and other forage
breeders.

The Producer’s Choice product lineup is continually updated with new varieties
through Cal/West Seeds and a world-wide network of industry leading breeders
and professional seed producers. Count on Producer’s Choice as The Alfalfa and
Forage Seed Leader to bring you the best of these new and innovative products
as they become available.

Producer’s Choice will continue to support the Target Alfalfa Seed Brands’
distribution, dealers and growers with expanded sales and technical support.
The merger of Target Seed with Producer’s Choice has been a win-win for both
parties and a significant step in the growth of Producer’s Choice.